BLACK FRIDAY PRE-LAUNCH
NYC’s Most Heartfelt Thanksgiving Tradition Now a Movement
Every year, New Yorkers come together to bring warmth, food, and love to people on the train. Now you can wear the movement, support the mission, and help feed even more people in 2026.
What Is Thanksgiving On The Train™?
Since 2018, Thanksgiving On The Train™ has been spreading love across NYC by feeding people directly on the subway. What started with a small group of friends became a city‑wide tradition supported by millions of viewers, local news, creators, and everyday New Yorkers.
The Story Behind the Tradition
A New York Story Rooted in Love
On Thanksgiving Day in 2018, a few New Yorkers decided to do something different. Instead of celebrating at home, they brought Thanksgiving to the subway feeding everyday people right where they were.
No cameras, no sponsors, no agenda. Just heart.
Why the Apparel Matters
very purchase helps fund next year’s mission more food, more trains, more volunteers, and more impact.
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